Marketing Manager, Powershop Australia

Michelle Grigg

As the Marketing Manager for energy retailer Powershop Australia, Michelle Grigg is an integrated marketing communications specialist with over a decade of experience on both client and agency side in Australia and New Zealand. Prior to her appointment to Powershop, Michelle worked in the advertising space for brands such as National Australia Bank and The Coca-Cola Company.

Powershop’s mission is to change the energy industry for good, by giving customers control over their power. Powershop has been ranked by Greenpeace as Australia’s greenest energy company three years running, and is the only energy retailer to be certified 100% carbon neutral by the Australian Government. Powershop has over 100,000 residential and business customers in Victoria, New South Wales and South East Queensland.

Powershop has been recognised for its innovative approach to marketing in national media such as the Australian Financial Review, The Sydney Morning Herald and The Guardian, and was named as one of the top 10 most disruptive brands in Australia and New Zealand by Marketing Mag in 2017.

Michelle joined Powershop Australia in May 2018, having most recently been a Business Director on the National Australia Bank Business Banking portfolio at Clemenger BBDO. Michelle’s extensive experience in creative communications alongside her consumer-led work with Powershop make her an appealing speaker in both the Australian energy market and broader marketing events and discussions. Her speaking expertise includes integrated marketing, strategic partnerships, consumer trends, advertising and marketing innovation.

Interested in attending Michelle’s presentation? Click here to register.